Wonderful Blog post by Zack Arias and Pizza | Jessica Lloyd Photography | Utah photographer

I just stumbled upon this post by Zack Arias. You can read his post here. It is a wonderful post about why and when cheap photography is good for the market.  As I was reading it I was thinking about where I want to be in the photography market.  He makes some comparisions to cars.  I was thinking food.

So here's my thoughts....
Pizza.
So you can get a pizza for as little as a buck, with a coupon, on sale at the grocery store frozen food section. In photography, that would be like getting your portraits done at Walmart, with a coupon.
But that's not where I want to be.
Then there are the cheap fast food guys...Dominos, Five Buck, etc, all taste about the same, not super yummy, but will do when you need food fast and cheap.  That's like going to Sears, JCPenny, Target...they all look the same.  Very sterile, posed pictures and won't break the budget. 
Again, not where I want to be.
You can get a pizza at Pappa Murphey's under $10.  Some are more, gourmet, even specialty.  But, you have to take it home and finish cooking it.  This is like the photographer who does the session and gives you a CD of all the images.  Could be as cheap as $50.  The photographs may be edited, maybe not.  But you have to finish them.  Likely, they will just sit on the disk or your computer forever and never make it to your walls.
Not where I want to be.  I did do this for a while, but it wasn't satisfying.  I do still offer all the images on a CD, if that's what you want, but it's not my bread and butter.
Then there are the nicer Pizza places, where you go in, a waiter brings you a menu.  You get to choose from all kinds of pizza, lasagna, spaghetti, etc.  You get some garlic bread to munch on while you wait.  The pizza is made especially for you, fresh.  The waiter brings it to you, refills your drink, asks if you need anything else, comes back in a few minutes to check to see if you are happy with it.  This pizza costs more, but it's still reasonably priced.  It's super yummy.  When you are done the waiter brings you a box to put the leftovers in and asks if you'd like anything else, dessert maybe. The waiter's service is awesome and you leave a nice tip.
That's where I want to be.  I want to give you awesome customer service.  I want to give you custom pictures that don't look like everyone elses.  I want you to LOVE your pictures.  I want you to tell all your friends and family how awesome your pictures are.  I want you to display them in your home.  I'll even come over and help you pick out where they should go, if you want me to.  So, to be able to do that I have to charge more than that other photographer that charges $50 for the CD and the session.
There are other places you can get pizza that cost much more.  There is a pizza place in London that costs over a hundred for one pie.  It has truffles on it.
I don't want to be that place either.  I don't want to be so extravagant that only the rich can afford me.  I want to be accessable to all who value photography as art.